Executive Summary
- •Apple set its "Surprise and shine" product launch event for September 9 at Apple Park.
- •The keynote starts at 10am PT and is expected to feature the iPhone 18 Pro and Apple's first foldable device.
- •The launch determines whether foldable form factors finally break into mass consumer adoption.
Community Sentiment
Key Developments & Data
Apple $AAPL schedules its "Surprise and shine" keynote for September 9 at Apple Park.
The presentation kicks off at 10am PT at the company's Cupertino headquarters.
Apple hasn't confirmed the official device lineup yet, but reporting points to an iPhone 18 Pro alongside its first foldable phone, which engineers spent years working on.
Foldables are the only hardware category left that could jolt upgrade cycles back to life.
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