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  5. Jaguar Unveils $173,000 Type 01 Electric GT With 1,015 HP and No Rear Window
EVs/Clean EnergyMAG 7
•
2026-10-07•2 min read

Jaguar Unveils $173,000 Type 01 Electric GT With 1,015 HP and No Rear Window

Zubiqo Take
QuoteThreads

“Eliminating the rear window and doubling the price tag is a desperate, high-risk play for a heritage brand banking on polarizing marketing to survive the EV transition.”

Jaguar Unveils $173,000 Type 01 Electric GT With 1,015 HP and No Rear Window
📷 Image Source: Forbes

Executive Summary

  • •Jaguar launched the Type 01 all-electric grand tourer in New York.
  • •The GT features an 850V architecture and 1,015 horsepower, with prices starting around $173,000.
  • •First deliveries are scheduled for mid-2027 as the company pivots to ultra-luxury.

Community Sentiment

1-Tap Vote

Key Developments & Data

Jaguar officially unveiled the production Type 01 in New York, an all-electric grand tourer that follows the brand's highly controversial marketing reboot. The vehicle utilizes a custom 850V electric architecture and three motors to generate 1,015 horsepower. Engineers bypassed standard standing-start sprint metrics to focus on mid-range acceleration, calibrating the powertrain to hit 62-112mph in roughly four seconds. The 5.2-meter car relies on a 120kWh battery targeting a 400-mile EPA range and can reportedly add 200 miles in 13 minutes on a 350kW charger. Jaguar abandoned the traditional rear window entirely, opting for an internal camera display inside a cabin that features a 24-inch OLED instrument cluster. "We didn’t start off with, ‘Let’s make an electric Jaguar’. We started off by saying, ‘How can we make the most incredibly dramatic car to look at, and a really, really dynamic car?’" — Rawdon Glover

Zubiqo Strategic Assessment

Primary Impact

The ultra-luxury electric vehicle segment, as Jaguar abandons its mid-tier executive sedan roots to compete directly with Porsche and high-end Range Rover EVs at a significantly higher price floor.

Strategic Shift

Legacy automakers are pivoting away from mass-market volume plays toward high-margin, low-volume 'halo' designs to offset the massive R&D costs of bespoke 800V+ EV architectures.

The Ripple Effect

The combination of a $173,000 entry price and extreme design choices like eliminating the rear window will alienate remaining traditional loyalists, forcing Jaguar to capture a completely new buyer demographic by the time deliveries actually start in 2027.

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This intelligence assessment is generated by Zubiqo's AI for informational purposes only.

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#jaguar#ev#type01#automotive#luxury
Read original on Forbes
Zubiqo MethodologyAI Synthesis

Synthesized from linked market reporting using AI extraction under Zubiqo's editorial standards. Have a correction? Contact our desk.

Event Magnitude7 / 10
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