Meta Launches Pocket AI Gaming App in US Following Brazil Pilot

Meta $META releases Pocket in the US to let users prompt mini-games. The experimental mobile app lets people generate interactive mini-games from AI prompts into a scrollable feed. Built on Meta's acqui-hire of the Gizmo team, creations respond to touch and phone tilt while incorporating camera photos and music clips. The launch follows test deployments in Brazil last month and coincides with the shutdown of the original Gizmo application. Users can save, remix, or repost creations directly across their profiles. "Earlier this year, we shipped Instagram Instants. We also just launched Forum, a stand-alone Groups app, and Seller, a stand-alone Marketplace app. I expect it to become a lot easier to ship new apps. So we are planning to build out more ideas and use our recommendation systems to scale them." — Mark Zuckerberg Flooding the app stores with disposable prompt toys won't fix core engagement when users get bored of remixing gimmicks after five minutes.