Nvidia in Talks to Back Perplexity AI at $30B Valuation in Licensing Deal

Nvidia $NVDA discusses a funding and licensing deal with Perplexity AI at a $30B valuation. The proposed deal structure focuses on a licensing agreement involving funding rather than a standard equity investment. A $30B price tag marks a 57x valuation surge from Perplexity's $520M Series B in January 2024. Perplexity has raised over $1.5B to date from investors including Jeff Bezos and SoftBank Vision Fund 2. Nvidia previously backed Perplexity in its $73.6M Series B round while providing hardware through its Inception program. Neither company has confirmed a finalized deal as talks remain ongoing. Nvidia buys guaranteed chip utilization by dressing up venture funding as software licensing agreements.