Phil Schiller Steps Down From Apple App Store Leadership

Phil Schiller is officially stepping down from his role leading the App Store and Apple events, marking a major transition in his decades-long tenure. Responsibility for the App Store is moving directly to the services division run by executive Eddy Cue, who previously oversaw the storefront until 2015. Day-to-day App Store operations will now be led by Apple veteran Carson Oliver, reporting directly to Cue. Leadership of Apple events is being handed to Nola Weinstein, who has served as Schiller’s deputy since 2023, and she'll report to VP of communications Kristin Huguet Quayle. Schiller will remain an Apple Fellow and work on unspecified initiatives, though employees reportedly view this as a major step toward his eventual retirement.