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RegulationMAG 7Bearish
•
2026-09-22•1 min read

Polymarket Lobbies EU Regulators to Rebrand as Financial Service to Bypass Gambling Bans

Zubiqo Take
QuoteThreads

"Rebranding a sports betting site as a financial instrument is a clever legal loophole, until regulators actually look at the platform's rampant insider trading and fake influencer bets."

Polymarket Lobbies EU Regulators to Rebrand as Financial Service to Bypass Gambling Bans
📷 Image Source: Engadget

Executive Summary

  • •Polymarket is reportedly lobbying EU and UK watchdogs to be classified as a financial services group.
  • •3 political candidates and 1 White House staffer were recently caught using insider information on prediction platforms.
  • •A successful reclassification under MiFID would allow the platform to bypass active gambling bans in France and Spain.

Community Sentiment

1-Tap Vote

Key Developments & Data

Polymarket is reportedly lobbying the European Commission, ESMA, and the UK's FCA to be regulated as a financial services group under MiFID rules rather than a traditional gambling site. Securing financial classification would theoretically allow the prediction market to overturn active ISP-level bans imposed by Spain in May and France in July. The UK's FCA has already signaled resistance, stating that while it oversees financial and climactic prediction markets, political and sports betting still squarely falls under the authority of the Gambling Commission. ESMA pushed back against loosening oversight, warning that prediction markets are "rife with insider trading" after recently catching a Google employee, 3 political candidates, and a White House staff member trading on insider information. The platform is also grappling with allegations from a prior Wall Street Journal report claiming it paid influencers to post fake betting videos, where half the promoted "winning" bets would have actually lost in real life. "Rife with insider trading." — ESMA
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Zubiqo Strategic Assessment

Primary Impact

European gambling and financial regulators, along with prediction market competitors like Kalshi, facing jurisdictional battles over the classification of event-driven betting platforms.

Strategic Shift

The aggressive regulatory arbitrage by offshore platforms attempting to rebrand pure gambling and political betting as sophisticated financial instruments to bypass regional bans.

The Ripple Effect

European regulators will likely firmly reject the MiFID classification for Polymarket's political and sports markets, enforcing stricter crackdowns and ISP blocks across additional EU member states.

This intelligence assessment is generated by Zubiqo's AI for informational purposes only.

#polymarket#regulation#eu#prediction markets
Read original on Engadget
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Synthesized across 1,500+ daily market sources with human editorial oversight under Zubiqo's standards.

Event Magnitude7 / 10

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