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StartupMAG 5
•
2026-08-03•1 min read

Reimagine Robotics Exits Stealth With 'Monkey-See, Monkey-Do' Industrial Automation

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"The real bottleneck in industrial automation isn't hardware capability, it's the unbearable friction of custom-coding every minor factory workflow adjustment."

Reimagine Robotics Exits Stealth With 'Monkey-See, Monkey-Do' Industrial Automation
📷 Image Source: The Robot Report

Executive Summary

  • •Former Google DeepMind Applied Robotics lead Jonathan Scholz co-founded the London and Sydney-based startup to replace specialist programmers with a direct physical demonstration process.
  • •Early deployments at a plastics business and a hard drive recycling facility reduced the time required to prototype new robot behaviors from one day to about 10 minutes.
  • •And the company secured pre-seed financing from Fly Ventures and firstminute capital to scale operations ahead of its next fundraising round.

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Key Developments & Data

Reimagine Robotics exits stealth to build industrial robots trained entirely by physical demonstration. Former Google DeepMind Applied Robotics lead Jonathan Scholz co-founded the London and Sydney-based startup to replace specialist programmers with a direct physical demonstration process. Early deployments at a plastics business and a hard drive recycling facility reduced the time required to prototype new robot behaviors from one day to about 10 minutes. And the company secured pre-seed financing from Fly Ventures and firstminute capital to scale operations ahead of its next fundraising round. "A robot should arrive with the attitude of a new colleague: 'How can I help? What do you want me to do?'" — Jonathan Scholz
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