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Big TechMAG 6Bullish
•
2026-08-04•1 min read

Spotify Tops 300 Million Paid Subs Ahead of Apple Music iOS 27 Upgrades

Zubiqo Take
QuoteThreads

"They keep hiking the subscription cost because they know migrating playlists is a pain nobody's willing to deal with."

Spotify Tops 300 Million Paid Subs Ahead of Apple Music iOS 27 Upgrades
📷 Image Source: 9to5Mac

Executive Summary

  • •Spotify reported 300 million Premium subscribers and 777 million monthly active users.
  • •Apple has not disclosed its music subscriber numbers since hitting 60 million in 2019.
  • •Both platforms increased the monthly price of their individual plans this year.

Community Sentiment

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Key Developments & Data

Spotify $SPOT crosses 300 million Premium subscribers alongside 777 million monthly active users. The platform reported a 9% year-over-year increase in paid users during its second-quarter earnings. But Apple $AAPL hasn't disclosed its specific music subscriber numbers since crossing 60 million in 2019. Both companies hiked their individual plan prices to $12.99 and $11.99 this year, while Apple readies iOS 27 AI upgrades for next month.
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Read original on 9to5Mac
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Event Magnitude6 / 10

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