More Rewards Loyalty Program Confirms Data Breach Affecting Save-On-Foods Shoppers

More Rewards, the loyalty program operating across Save-On-Foods and other Jim Pattison-owned grocery stores in Western Canada, confirmed on Friday that customer personal data was accessed in a server breach this week. The company detected unusual activity on one of its servers on Tuesday, immediately shutting the system down and launching an internal investigation. The exposed database information includes customer names and, where provided, residential addresses, phone numbers, email addresses, and dates of birth. More Rewards stated that passwords, credit card data, and transaction histories were not accessed, and declined to disclose to CTV News how many customers were affected when asked. The company notified authorities and privacy regulators while emailing affected customers on Friday with warnings against phishing scams across its Save-On-Foods, Buy-Low Foods, and Quality Foods user base. "Based on the information available to us, no other personal information (e.g., passwords, credit card data, or transaction history) was accessed, and the More Rewards accounts themselves remain secure." — More Rewards